1. Google My Business (GMB) Optimization
To increase local visibility, we optimized GMB profiles for all four Navkis campuses:
Created accurate and verified listings
Added geo-tagged photos and updated NAP (Name, Address, Phone)
Published regular updates and event posts
Actively responded to reviews and engaged with local audiences
Result: A steady increase in map views, discovery searches, and direction requests from parents searching for nearby schools.
2. Complete Website Redesign & SEO Restructure
The previous Navkis website lacked clarity, mobile optimization, and SEO best practices. We:
Redesigned the entire website with a modern, user-friendly interface
Improved site structure with clean navigation and schema markup
Implemented on-page SEO elements (meta tags, headings, internal links)
Impact: Faster load times, better engagement, and higher rankings for target keywords like “CBSE school in Bangalore” and “CBSE school in Mysuru.”
3. Location-Based SEO Pages
We created dedicated SEO-focused landing pages for each campus:
Optimized URLs and titles (e.g., /navkis-educational-centre-mysuru)
Included location-specific keywords and long-tail queries
Embedded campus-specific content, testimonials, and contact CTAs
Highlight: The Mysuru campus page consistently generates organic leads every month, outperforming expectations and ranking on Page 1 for “CBSE school in Mysuru” and related terms.
4. Social Media Strategy & Management
We developed a content calendar focused on:
Showcasing student activities, achievements, and school updates
Running engagement campaigns for admissions and festivals
Using local and branded hashtags to reach a wider audience